Attendees of the Power Smart Forum 2008 were inspired by two keynote speakers on November 17. This year, BC Hydro Power Smart was excited to present Bob Willard and Adam Kreek.
Bob Willard – Author and Corporate Sustainability Expert
Smart Sustainability Strategies That Drive The Bottom Line
Join Bob for our morning keynote address, where he will reposition smart sustainability strategies as a means to achieving existing corporate ends. Business leaders are paid to focus on the bottom-line. They acknowledge that environmental concerns deserve attention, but not at the expense of company value. Surprisingly, many companies are discovering that they can enhance their competitive positioning by behaving more responsibly.
Bob applies business and leadership development experience to show business leaders how sustainability strategies can drive new bottom-line opportunities, avoid impending risks, and be a catalyst for business transformation.
Bob is a leading expert on the business value of corporate sustainability strategies. Author of “The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line” and “The Next Sustainability Wave: Building Boardroom Buy-in”, Bob draws on his 34-year career at IBM Canada to teach businesses how to proactively avoid risks and capture opportunities associated with environmental and social issues. Bob is a member of numerous sustainability advisory boards, and is on the faculties of the Sustainable Enterprise Academy and the Education and Sustainability Academy. You can learn more about Bob at www.sustainabilityadvantage.com.
Adam Kreek – Olympian and Environmental Enthusiast
Rowing and Energy Efficiency
Join Adam for our lunch keynote address, where he will share his journey to a gold medal in the men’s eight rowing at the 2008 Olympics, tying in the ideas of energy efficiency and power conservation. Both are vital to international success in his sport, where victory depends on effective equipment, intelligent organization and a disciplined lifestyle.
In addition to being an exceptional athlete, Adam is also strongly committed to environmental conservation. He led his rowing crew in an initiative to be carbon neutral at the 2008 Games and now, as a member of the non-profit Clean Air Champions, he gives talks in schools to raise awareness of air pollution solutions. He is also an accomplished student, holding a B.S. in Geotechnical Engineering and Hydrology from Stanford University.
Today, Adam resides in Victoria, where he is an RBC Olympian and is pursuing a career in the alternative energy sector. His goal is to make a difference today for tomorrow.